Kinkaya is Perth’s first and only purpose-built urgent care clinic for children, creating a new model of care for families with no established precedent in the market. Helium was brought in to execute the brand strategy, establish the brand in market and manage the ongoing marketing, giving the Kinkaya team the freedom to focus on delivering urgent care. We brought the brand to life across a new website, digital marketing, content, social media, SEO, Google Ads and community engagement, creating a consistent presence that clearly communicates what makes Kinkaya different. We continue to work alongside the Kinkaya team, providing the creative execution and ongoing marketing support needed to establish the brand, generate demand and support the clinic’s growth.