Freo Group is Australia’s leading crane hire and logistics company, supporting the nation since 1974. With 21 branches, more than 480 cranes and over 1,000 skilled people, the Group delivers lifting and logistics solutions across mining, construction and renewable energy.

Part of Marmon Crane Services Inc., a Berkshire Hathaway company, Freo Group had grown significantly, but its website had not kept pace. It was under-positioning the scale, capability and opportunities of the business.
We designed and developed a new website to better reflect the organisation they had become.

A key focus was recruitment. The new site showcases the breadth of opportunities available across Freo Group, from local roles to national and international career pathways, helping potential employees understand not only what the company does, but where a career with the Group can take them.

Refreshed branding modernised the image, and each word of copy was carefully considered to send the right message to the market.

The result is an online presence that better represents the scale of Freo Group, strengthens its market position and positions it rightfully as a place of opportunity and excitement.